From June 24 to 27, 2026, the 40th China International Ceramic Industry Exhibition (Ceramics China), under the theme “At Forty, Clarity and Progress,” will open with great fanfare at Area A of the Guangzhou Canton Fair Complex. As Asia’s largest and most influential trade show covering the entire ceramic industry value chain, this year’s event will span over 80,000 square meters, bringing together more than 850 high‑quality domestic and international exhibitors and over 1,200 industry brands. It is expected to attract nearly 90,000 professional buyers and leading industry figures from around the world, who will gather to explore new pathways for the green, refined, and high‑performance development of the ceramics sector.

Hunan Sentai Biotechnology Co., Ltd., a company that has been deeply engaged in the field of cellulose‑derived new materials for many years, made a striking debut at this industry‑leading event. Showcasing its full range of high‑end, ceramic‑grade sodium carboxymethyl cellulose (CMC) products—developed and manufactured in-house—the company addressed key pain points across the entire production chain, from ceramic bodies to glazes and inkjet glaze slurries. By offering high‑performance, environmentally friendly additive solutions, it helps domestic ceramic enterprises reduce costs, boost efficiency, and enhance product quality, injecting momentum into the transformation and upgrading of the traditional ceramics industry through cutting‑edge biomaterials.

Focusing on industry pain points, high-end CMC meets the full range of ceramic manufacturing process requirements.

At present, the ceramics industry is confronting multiple challenges, including stringent raw-material management, low‑carbon production, and the upgrading of high‑end porcelain tiles and artistic ceramics. Traditional, standard CMC products commonly suffer from poor dispersibility, inadequate water retention, numerous pinholes on the glaze surface, weak high‑temperature stability, and excessive dosing—issues that readily lead to green‑body cracking, insufficient glaze flatness, and elevated production energy consumption, thereby hindering the expansion of capacity and the improvement of first‑rate yield for mid‑to‑high‑end ceramic products.

Addressing the core pain points across the entire ceramic production process, Hunan Sentai Bio has leveraged its independently developed bio‑modification process and precise molecular‑weight control technology to create a specialized CMC product tailored for the ceramics industry—characterized by high viscosity, high degree of substitution, excellent thermal stability, and low impurity levels. Compared with conventional off‑the‑shelf products, Sentai’s ceramic‑grade CMC boasts four key advantages, providing comprehensive support to meet the critical needs of ceramic manufacturing:

• Excellent suspension and dispersion: It disperses rapidly and uniformly in ceramic slurries and glaze systems, eliminating agglomeration and clumping, effectively preventing powder settling, ensuring uniform glaze coloration and consistent slurry composition, thereby significantly enhancing tile color consistency and increasing the yield of qualified products.

• Exceptional water-retention and thickening performance: Precisely controls the fluidity and thixotropy of the green-body slip, minimizing moisture loss during drying and effectively reducing the incidence of drying cracks and edge/chip defects, making it well-suited for forming large‑size and irregularly shaped ceramic products such as large-format tiles, porcelain slabs, and artistic ceramics.

• High-temperature resistance and low ash content, optimized for high‑temperature firing: Through a specialized purification process, the product exhibits extremely low ash levels, leaving no residual impurities after high‑temperature firing. It prevents defects such as black spots, pinholes, and bubbles on the glaze surface, making it ideally suited to the demanding operating conditions of ceramic kilns. It is versatile, catering to a wide range of applications including everyday ceramics, architectural ceramics, and specialty industrial ceramics.

• Environmentally friendly and low-carbon, aligned with green manufacturing: The product contains no formaldehyde or heavy metals, complies with national environmental standards for the ceramic industry, and can be integrated with advanced water‑saving pulping technologies, helping enterprises reduce wastewater discharge and supporting the ceramic sector’s dual‑carbon development goals.

Empowered by artisanal craftsmanship and intelligent manufacturing, we are solidifying the quality barriers for the domestic production of ceramic additives.

Hunan Sentai Biotechnology is a specialized high-tech enterprise in the field of cellulose derivatives, integrating R&D, production, sales, and technical services. Located in the Hunan New Materials Industrial Park, the company boasts state-of-the-art smart manufacturing facilities, a fully automated modification production line, and an independent R&D and testing center. It has established a comprehensive quality‑control system that covers the entire process—from raw material selection and reaction synthesis to purification, drying, and final product inspection.

Leveraging university–industry–research collaboration platforms, the company continues to deepen its R&D in specialized CMC product segments. Tailoring CMC formulations for ceramic body, glaze, and inkjet glaze applications to meet the industry’s diverse needs, it has overcome the longstanding reliance on imported high-end ceramic additives, thereby supporting the autonomous and controllable development of the ceramic value chain with cost‑effective domestic materials.

To date, Sentai’s ceramic-grade CMC has been widely adopted by leading enterprises across China’s major ceramic production hubs, including Hunan, Guangdong, Jiangxi, Fujian, and Shandong. It supports full‑range ceramic production lines—covering polished tiles, through-body marble‑effect porcelain tiles, large slabs, antique‑style tiles, and artistic everyday ceramics—and has earned consistent recognition from both upstream and downstream customers thanks to its stable product quality and responsive, tailored technical services.

Forty years of partnership, forging ahead into the future—working hand in hand with the ceramics industry to build a high‑quality development trajectory.

The 40th Ceramic Industry Exhibition is a microcosm of the Chinese ceramics sector’s four decades of development, and marks a new starting point as the industry moves toward high-end, green, and intelligent manufacturing. As an “invisible yet indispensable raw material” in ceramic production, ceramic additives may account for only a small share of input costs, yet they directly determine the final quality of the finished product. Looking ahead, Hunan Sentai will continue to focus on niche segments within the ceramics value chain, relentlessly refine its CMC and next‑generation cellulose‑based additive offerings, and deepen its expertise in precision‑customized services. By driving innovation in new materials, the company aims to help ceramic enterprises reduce costs, enhance quality, and achieve green upgrades, while working hand in hand with colleagues across the national ceramics industry to embark on a new journey of high‑quality, globalized growth for China’s ceramic sector.

Exhibition Visit Invitation

This exhibition will run through June 27. We warmly welcome colleagues from the global ceramics industry to visit the Hunan Sentai booth, where you can closely experience the exceptional quality of our premium ceramic-grade CMC products, discuss long-term strategic partnerships, and explore new opportunities for innovation in ceramic raw materials.

Company Name: Hunan Sentai Biotechnology Co., Ltd.

Main products: Sodium carboxymethyl cellulose (CMC), polyanionic cellulose (PAC), sodium carboxymethyl starch (CMS)

Exhibition Dates: June 24–27, 2026

Exhibition Venue: Guangzhou – Canton Fair Complex, Area A

Booth No.: Hall 2.1, B810

Address: Wujiayang Industrial Park, Tianyi Demonstration Zone, Xiangtan, Hunan Province

Contact Information: 0731-57788978, Liu Zhiying 13017111041

Email: cmc@xtsentai.com